So you’ve decided to start your own Practice- congratulations! Where the hell do you start and what do you need to get going?
See our Zero to Hero series to ensure you understand who you are building your Clinic to attract, but let’s look at some of the basic tech support that can help you on your way.
Plan your web pages
Before deciding which website you will be using, you’ll want to start to layout a basic structure of all of the pages. This will give you an idea of how many pages you will need and will also help you to see the bigger picture of the consistent message you are telling your reader.
To do this, I find Google Docs to be incredibly helpful. It is a cloud-based service that is accessible to anyone with a Gmail email address from anywhere. You can create spreadsheets, documents, online forms, images and share them with whoever you’d like. Up to 15GB of free storage. I downloaded the Google Drive App to my phone to work on- the- go.
(In this quick video I will show you how to start a Google Drive, create a new document or slide show, create folders to store your information and share the sheets with someone else, like a web designer)
This is a cloud-based, automatic, file-syncing service that allows you to bring your photos, docs, and videos anywhere and share them easily. It works well for swapping files and creating backups. Everything you keep in Dropbox is synced automatically to all your devices, so it is helpful when out and about and working from your phone.
The basic plan is free up to 2GB. Dropbox for Business is free for 30 days.
Find royalty-free images
Pixabay, Unsplash, Pexels
This tool allows you to source images for using on your website, in your blog, on facebook, in a newsletter etc There are several sites, but my favourite being Pixabay. The images are categorised to make searching easier, for example, animals, nourishment, dispositions, landmarks, religions, design, music, health, excellence, individuals, scene, science, instruction, and many more.
You can read about each one here.
If you want to add writing to your images to bring them to life, read on…
Create beautiful graphics
Canva can help you to design eye-catching images to use for:
Book now, download sheet here, beat the bloat challenge- sign up here, instagram pics etc
Keep track of clients
I used to just use a paper diary in the beginning, but this became difficult when needing to quickly access when the client was last in and what protocol I had given them. I’d have to go through the filing cabinet and search through their file.
Using a client management system can help with booking, payment, health records, marketing and running reports.
There are a few Clinic Management systems available now:
Practice Better, eClinic, Mindbodyonline, Swandoola, Simple Practice.
These are perfect for helping you to organise client files, schedule, book and charge for appointments all in one place.
Not many people pay by cash these days so you will need a way of taking card or electronic payments, either prior to seeing your client, such as a deposit, or straight after the consultation. There are a few options to take credit card payments: In person (from a mobile phone where your client can log into their bank App, ‘wallets’, or physical credit card), online, over the phone or email.
If you are in a fixed place, such as working from home or renting Clinic space, it is worth contacting your bank to request a card machine. They are easy to use and the public are used to them. If you rent space with several clinics, you may benefit from something more portable such as izettle, SumUp or Square.
It is easy to take electronic payments using PayPal, Stripe or Worldpay. Read more here.
You may wish to integrate this within your website, or link with Acuity scheduling to take deposits or full payment for your consultation. You can do this with the following invoicing programmes:
Read more here.
Record useful videos
Trying to explain how to use a lab test is time consuming – video says it better and doesn’t distract from the consultation. I find it easier to send my clients short clips of anything additional I want to highlight. This could be a short series on how to prepare and store vegetables, the importance of drinking water, a slideshow of why detoxing is important, the 5 stages of healing etc. Videos are absolute time-savers and stops the drag of repeating yourself day in, day out.
You can record your screen, just your face or both together with free tools such as Zoom or Loom or paid versions with more features such as Vimeo, ScreenFlow (Mac), Camtasia (PC) or eCamm (Mac).
Keep in contact
After your client has paid and left, it is a good idea to keep in contact with them. See our guide on Keeping track of your client for helpful tips.
Using an automated email service can save you tons of time from clients emailing or phoning and help to educate them along the way.
Read more about them here.