Why have I trained for so many years and not got any clients yet?
Why did no-one teach me how to build a successful Practice?
I came into this field to help people, not to run a business!
I don’t think I can do this - I don’t know where to start.
Let’s look at some of the main things you need to consider:
What type of client do you love working with?
Understanding what gets you excited is the key to your passion shining through as a Practitioner. Do you love talking about bowels? Are you intrigued by anxiety and depression? Do hormonal issues float your boat?
Do you find you work much better within an educational setting, teaching larger groups of people within a workshop?
to help you discover your ‘Ideal Client’.
Where does your potential client typically hang-out?
If you love working with parents and children, there are multiple ways you can access them, by knowing where they ‘hang-out’. Consider schools, MumsNet, Positive Parenting magazines, Arnica Natural health, Summer camps, library, local leisure centre. This can help when knowing where to advertise yourself.
If your passion is in weight loss by keeping fit, consider where these people hang out: yoga classes, pilates, local gym, weekly meet-ups by the big brands, Fitness magazines, boot camp etc
In what capacity do you feel comfortable working?
The classroom environment is obviously a teaching environment, but necessary to learn how to take a client through a consultation to achieve an outcome. Do you like working 1-1 and face-to-face? How do you feel about running a workshop or ‘Lunch and Learn’? Do you feel more comfortable behind a screen – you could access clients worldwide! Are you a solitary person or do you thrive in the company of others? There’s something powerful about working as a team. Do you work better under the guidance? of a Boss?
How much should you charge?
This one is such an emotive subject- read our blog to discover what others have said!
What is your structure?
What hours do you want to work? How long is your initial appointment length? And the follow up?
Being taught one way doesn’t mean it’s the only way.
What financial outlays will you need to consider.
This is something that I hadn’t considered too much when I set up my clinic. How difficult could it be? Surely I’d need some printing and a couple of chairs- how hard could it be? How naive!
To know your set-up costs and outlays, you’ll need to know all the above- the type of client you’d like to work with, where you’re working from and the structure of your Clinic. To see my full list of set up costs and On-going costs, click here.
Don’t let it put you off- setting up your own Clinic is the most rewarding and satisfying experience.
Consider your clinic flow and client journey
How does your client find out about you- your website? Facebook? Talks? Colleagues?
What happens next? How do they get in contact with you? Will you take a deposit and how? What information do you need from them at the time of the booking? Are you sending out paperwork in advance and how do they send it back to you? Is their information secure? How will you store their medical history?
Hear our Bridging the Gap Podcast to see how other Practitioners have started their business.